This privacy policy sets out how we use and protect any information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. If we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 24th May 2018.

Who we are

Company name: Floyd Driving Academy Ltd. trading as How-2-Drive

Registered office: The Union Building, 51-59 Rose Lane, Norwich, Norfolk, NR1 1BY, United Kingdom

Company Registration Number: 09257802

Our website address is:

What personal data we collect and why we collect it


Comments are not enabled on this site, so no personal data is collected for the purpose of leaving comments.


Visitors are not permitted to upload media to this site, so no personal data is collected for this purpose.

User registration

User registration is disabled on this site, so no personal data is collected for this purpose.

Contact forms

If you use our contact form, we will collect the following personal data:

  • Your name (howsoever you choose to provide it to us)
  • Your email address
  • Your phone number (if you opt to provide it)
  • The content of your message, which may or may not contain personally identifying information depending upon what you choose to submit

We collect your email address so that we can send you a single email to confirm the receipt of your message. This email will also contain a summary of the information you submitted to us for your records.

Booking enquiry and voucher order forms

If you use one of our booking forms on our site, we will collect the following personal data:

  • Your name (howsoever you choose to provide it to us)
  • Your email address
  • Your phone number
  • Your post code (if you opt to provide it)

We collect your email address so that we can send you a single email to confirm the receipt of your booking enquiry or order. This email will also contain a summary of the information you submitted to us for your records.

We collect your phone number so that we can call you back to arrange your first driving lesson, discuss your driving instructor training requirements or to discuss your interest in joining our driving school franchise.

If you are enquiring about driving lessons, we collect your post code so that we can determine at the earliest possible point whether or not you fall into our service catchment area.

Booking form information is transmitted and stored in an identical fashion to contact form information. Please refer to the ‘contact forms’ section for more details.

Sensitive Data

It is not our intention to collect nor invite you to submit sensitive personal data via this website. Sensitive data includes information about an individual’s health, psychological condition, criminal convictions, sexual orientation or trade union membership.


Please refer to our cookie policy for more information about our use of cookies.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

To be more specific, we use social feed plugins for Facebook and Google+ to display social media content on our website. As a result, our website makes requests to both Facebook and Google servers in order to display text and images. These requests make your IP address visible to these third parties. To learn more about how these organisations might use your data, please refer to the Facebook Data Policy and the Google Privacy & Terms Policy.

Tracking and remarketing

We use Google Analytics to collect anonymised data about how this website is being used. We use this data to monitor the performance of our website and to inform decisions we make about how to improve the site for visitors. For the avoidance of doubt, the Google Analytics Terms of Use prohibit the collection of personally identifiable information, therefore, we do not and cannot collect any data of this nature using this software.

We use Google Analytics third-party audience data such as age, gender, and interests to gain a better understanding of our customers. We work with companies that collect information about your online activities so that we can provide advertising intended to suit your interests and preferences.

The data we collect about your online activities does not personally or directly identify you. This principle holds true whether you visit our website or the websites and online services where we display our advertisements (“Publishers”).

The information we collect may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting” or “Remarketing”). We also collect information about where you saw the ads we serve you and which ads you clicked on.

Our website also uses the Facebook pixel to collect data on visitor behaviour. This includes information about:

  • which pages are visited
  • what kind of device was used to view our website
  • what actions were taken by site visitors

This information may be used by Facebook to tailor the ads you see on their site in the future.

This information is typically collected using cookies. To find out more about how we use cookies on this website, you may also wish to read our cookie policy.

Opting out of tracking and remarketing

You may opt out of the automated collection of information by third-party ad networks by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising. You may also wish to edit or opt-out of Google Display Network adverts.

For an easy way to prevent any website that is using Google Analytics from tracking your visits you can install the Google Analytics Opt-out Browser Add-on.

To stop any website from tracking your activities at all we’d recommend using a web browser such as Firefox, which includes Tracking Protection as a standard feature when browsing in Private Browsing mode. Read more about Firefox Tracking Protection. This website will respect the preferences of any visitor who has enabled “Do not track” in their browser settings.

Who we share your data with

Website acceleration and security is provided by CloudFlare. Any information that you send to this website will in the first instance be handled by their systems in accordance with their privacy policy. Owing to the nature of the service they provide and the global nature of their network, your personal data may be transmitted outside of the EU and Switzerland. As a result, you may wish to view CloudFlare’s Privacy Shield certification.

Website endpoint security is provided by WordFence, who will collect the following data when you visit our site:

  • Originating IP address
  • Proxy IP address (if available)
  • URL accessed
  • HTTP header information
  • HTTP request body
  • Cookies (e.g., Google Analytics, WordPress authentication)

This data is collected solely for the provision of security, namely to identify website users who may be trying to bypass security measures in order to gain unauthorised access to this site or the web server it is running on. By collecting this data our service provider is helping to ensure the continued security of this site and web server software and any and all data processed thereof.

The data that is collected from your visit to this site will be transferred outside of the EEA, for which we have entered into a UK IDTA agreement with Defiant (the publisher of the WordFence firewall software). This agreement ensures that all data transmitted outside of the EEA is done so in accordance with the requirements laid down by the UK GDPR.

Contact, booking and order form submissions are emailed to us using the SendGrid transactional email system. In accordance with their privacy policy, they may transmit and/or store your data in a suitably secure fashion outside of the EU and Switzerland. You can rest assured that your data is transferred in accordance with the requirements of the GDPR and can view SendGrid’s Privacy Shield certification.

Once the data you submitted has been received by us, it will be stored securely in our email inbox, which is provided by GSuite. Again, your personal data may be transmitted and/or stored outside of the EU and Switzerland, for which Google (the provider of the GSuite service) is Privacy Shield Certified. You might wish to learn more about Google’s privacy stance and industry-leading approach to security and compliance.

We use Insightly as our Customer Relationship Management (CRM) system. If you submit a legitimate enquiry about, or request for, our services we will transfer the data you have submitted to us to our CRM system in order to provide customer service to you. To learn more about how Insightly will treat the data we send to them, you may wish to view their privacy policy. Because your data will be transferred outside of the EU and Switzerland, you might also wish to view Insightly’s Privacy Shield certification.

All data that is shared between any of the systems that we use is transmitted securely.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, you should note that we do not have any control over those other websites.

This is why we cannot be held responsible for the protection and privacy of any information which you provide whilst visiting such sites, and these sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

What rights you have over your data

You may contact us at any time to:

  • Request a copy of the information that we hold about you.
  • Correct any information that we hold about you.
  • Delete any information that we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
  • Present us with any questions or concerns about how your data is being used.

You may contact Sam, our Data Protection Officer (DPO) by emailing or calling 01603 957097. Any details you submit will be used solely for the purpose of responding to your enquiry and taking any required remedial action.

Your agreement

Finally, by continuing to use this website you are agreeing to the terms as set out in this privacy policy.